Idea 2 Startup [Digital]

Total Book Pages: 310

Launching a startup is a RIDE – full of highs and challenging lows. Nobody said it would be easy, but the rewards are worth it. In Idea 2 Startup: Edition 2, I've packed over 300+ pages with everything I've learned to be your roadmap for this journey.

We'll dive headfirst into: unearthing that lightbulb idea, testing it rigorously, deciphering confusing legal structures, pursing different types of funding, crafting a brand that resonates, and building an team.

This isn't just theory – it's infused with my own hard-won lessons from launching 2 startups over the past 5+ years. Expect strategies, the kind of real talk that motivates you through the tough spots, and enough practical tools to transform your idea into your ideal business.

Inside The Book:

Each Chapter has Several Sub-Chapters

• Identifying your Idea
• Brainstorming Like a Boss
• Validating your Idea
• Defining your Business Model
• Funding your Startup
• The Lean Startup Method
• Defining your Target Market
• Market Research
• Competitive Analysis
• Creating a Business Plan (Includes Template Layout)
• Branding your Startup
• Marketing your Startup
• Naming your Startup
• Understanding Legal Business Structures
• Preparing your Launch
• Sustaining Profitability
• Embracing Challenges
• Quizes & Worksheets

Includes WeWork full $500M Pitch Deck